Strategic Marketing

Our marketing is a notch above the rest. We craft a customized marketing plan for each client, (no comma after client) and we make the necessary investments to draw as much buyer interest as possible, as quickly as possible.

For this, I have on my team a marketing director who creates all the customized marketing material which tells the story of your home. We highlight all the unique features of your home and the benefits of your community. We maximize the exposure to your home by using the latest internet technology with including property websites, social media, email campaigns, video, as well as other marketing venues such as direct mail, print media, open houses and broker tours.

Lastly, our marketing is not just local — we have the ability to reach serious international buyers as well.

OUR CUSTOM MARKETING PLAN

Interview & Hire Stager

Homes consistently sell for more money and faster when they are staged.

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Deep Cleaning

Our goal is to make sure the house is clean and presentable.

Photography & Video

Professional architectural photographer will be used for all print and web marketing material. Video will also be shot inside and outside the home along with aerial footage.

Virtual Tour Created

Our goal is to attract local & international buyers who view the house online.

Youku Video

Youku is the YouTube of China. Our goal is to allow all  international buyers to access the video.

Listing Agent Video

Will create a personal video showcasing the features of the house. Our goal is to make the house look feel more personal & share the benefits so as to attract more viewers.

YouTube, Facebook, LinkedIn

The video will be posted on the Eugenie YouTube Channel, Facebook page and the property website. We will also post the video link on the MLS which will syndicate it out to numerous real estate sites.

Property Website

Highlights the property with a detailed description, photos, video, map and agent’s contact information.

Features List is Created

Review features with the home owner – list is given to prospective buyers.

Brochure and Flyer

All are professionally created and printed on high quality stock to highlight the beauty of the home.

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Floor Plan

When available is provided to the buyers and also posted on the MLS.

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Property listed on the MLS

And syndicated to real estate websites.

Broker Preview

Catered / All agents & brokers are invited – this is communicated via an eblast and posted on the MLS. The public is welcome / Loan officer will be present to answer all questions.

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Email blast

Announcing Open Houses and New Listings send to OC Brokers/Agents, clients and sphere of influence.

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Just Listed Postcard

Professionally designed and sent to targeted audience and 2500 homeowners. Our goal is to let people know we have a home for sale. Word will spread through family and friends. We doorknock the neighborhood and invite the neighbors too!

Social Media Announcements

Posted on: Wechat Platform: post articles and photos to stimulate interest. Our goal is to attract as many local and overseas buyers as possible. Post on Facebook and Linkedin.
International Marketing: Meifangba advertising

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We market and announce the open house by:

  • Doorknock homes with custom flyers. Our goal is to attract neighbors and to create an interest
  • Send out an eblast to Brokers/Agents, Clients and potential buyers

Hold Open Houses Saturday & Sunday as needed. Food and drink are provided. Marketing material is present.

Showings:

  • Offer flexible scheduling to Buyer’s Agents
  • Diligently follow up with every lead
  • Supra key will be on site
  • Listing agent lives closed by for showings and follow-up
  • Reach out to hundreds of selling agents
  • Our goal is to let as many agent as possible know about our listing

Marketing Reports

Provide weekly reports and discuss showings

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Negotiation

Make the best deal possible for the homeowner

Advertising

We advertise online and in print media.

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